Mission statement

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Message from Rémy Bayle: Banque PSA Finance - Chief Executive Officer

Driven by Groupe’s values: "Efficiency, Win Together and Agility", Banque PSA Finance (BPF) is evolving in a sector of the economy that is changing profoundly and providing exciting new developments not just for the auto industry but for society as a whole.

The evolution of the automotive industry is here to stay: new technologies are emerging at an unprecedented rate. Cars are becoming electric, connected and autonomous. The way they are used is changing. On-board features and mobility services are multiplying.

BPF continues to adapt, turning these new events into opportunities:

  • New mobility solutions, (e-signature, online customer journeys ...)
  • Development of e-payment solutions,

are ways to facilitate the daily mobility of our current and future customers.

Banque PSA Finance and its partners Santander Consumer Finance (for Peugeot, Citroën and DS) and BNP Paribas Personal Finance (for OPEL, Vauxhall) are cooperating to offer financing solutions at the best level in the market.

BPF is constantly re-thinking its customer journeys and is investing in digitization: financing simulations, comparative TCO (Total Cost of Ownership), pre-analysis and approval of credit applications, online signature and personal web pages are all tools to make things easier for our customers.


  • Offers to commercial networks as well as individual and corporate customers a full range of financing, services and insurance products.
  • Works with major financial partners to access to the best financing conditions, thus making the vehicles of their choice accessible to all Groupe’s customers.
  • Is involved in the digital strategy of the Groupe's growth plan to be fully customer-centric.
  • Becomes the preferred services and mobility provider for its customers by offering innovative and global solutions, adapted to the new uses of customers, in order to serve the Groupe's brands.

We are facing new customer behaviour and we are responding to it. We continue to focus on developing all services that will facilitate your mobility to always be at the forefront of our business.

Rémy Bayle,Chief Executive Officer