DS brand strengthens its E-Commerce strategy in China

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DS AUTOMOBILES strengthens, with the support of BPF, its E-Commerce strategy in China with TMALL, the country’s largest B2C platform.

On 18 January 2017, in partnership with Tmall (Alibaba Group), Kun Peng Financing Leasing Company and Banque PSA Finance, DS Automobiles, through its CAPSA joint venture, is strengthening its e-commerce strategy in China.

Highly valued by Chinese consumers and the new generation of car buyers, online sales are a key vector of sales development.

Buying and financing a DS model in a few clicks is now possible on the Tmall B2C platform, with credit applications approved in just a few seconds.

Commenting, Thierry Poirat, Managing Director of DS in China, said : « We are building tomorrow’s automotive experience today, an experience sought after by the young generation of Chinese executives and entrepreneurs, one that combines the best in e-commerce platforms, financing and physical distribution ».

Jean-François Mady, Vice-President, China-Southeast Asia and India-Pacific at Banque PSA Finance, said : « The partnership with Tmall is one of the most advanced digital experiences integrating the network. Our ambition now is to build on this experience and brings our customers digital one-stop shopping ».