On June the 6th, Banque PSA Finance signed a partnership agreement with CAPSA - Changan PSA Automobile -, the chinese Alibaba Group (the most important e-commerce site worldwide) and Great China Finance Leasing (GCFL). DS thus becomes the first premium auto brand to launch online finance offers in China.
The DS online flagship store was opened June the 6th on T-Mall - Alibaba’s B2C e-commerce platform - and the plan is that DS customers are able to buy and finance their new DS cars online using their smartphone App, wherever they are. Alibaba’s big data use ensures DS customers quasi immediate answers, versus a current market practice of up to 2 days.
Philippe Belorgey, BPF CEO for the Asia Region - third person from the left on the photo - said:
« BPF acted, with the support of PSA Peugeot Citroën teams in China, as project instigator and coordinator, and is bringing its expertise into defining the customer journey and building up finance offers. Beyond customer’s satisfaction, this solution grants DS an unprecedented access to qualified immediate car buyers leads.»