Banque PSA Finance wins the digital acceleration prize organized by BFM Business

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Banque PSA Finance, laureate!

As part of the digital acceleration prizes organized by BFM Business, Banque PSA Finance won the prize in the category "Banque Assurance" with its EFFIGAME * project.

Rémy Bayle, director of Banque PSA Finance and Philippe Terdjman, marketing director of Banque PSA Finance received the award on October 3 at the gala evening organized by BFM Business.

"I am very proud that Banque PSA Finance teams have won the BFM Digital Acceleration Award in the Banking & Insurance category, against competitors such as Société Générale and Crédit Agricole. Putting Artificial Intelligence at the service of training sales representatives with the EFFIGAME tool is a good illustration of our strategy of digitizing all the Bank's processes. Thanks to this revolutionary simulator, commercial teams can now train in multiple sales situations closer to reality, in a fun and professional way. This allows us to accelerate and amplify training in the countries where we operate." notes Remy Bayle: Chief Executive Officer of Banque PSA Finance.

EFFIGAME : Gamification empowered by Artificial Intelligence

EFFIGAME is the new digital training platform from Banque PSA Finance. Commercial teams are allowed to learn and train themselves thanks to videos, podcast, minigames and a sales interview simulator.

The combination of interactive videoartificial intelligence and game have created a Revolutionary Simulator (offering more than 16 million combinations) : live sales situations as close to reality and at the same time very entertaining !

Managers can animate their teams, monitor performance and customize individual coaching.

EFFIGAME is already available for B2B customers in France and Spain (test in progress), currently being finalised in ItalyBelgium and the UK.

A new version for Electrical Cars is being built for Germany then will be rolled out on all EFFIGAME countries.